Create a Business Knowledge Foundation
Restaurant DNA
We capture your restaurant's identity: concept, menu philosophy, service style and story, to create your Restaurant DNA.
AI onboarding for independent restaurants.
Your concept. Your guests. Your way of working.
Start your Restaurant DNA. A free set of business documents capturing your restaurant's identity and knowledge, giving AI the context to understand your business.
Start Your Free Restaurant DNAWe do the research. Together, we fill in the gaps. Yours to keep.
Context That Allows AI to Be Specific
Restaurant DNA
General
With your Restaurant DNA in place, AI has the context to give answers specific to your restaurant.
Planned pilot stage
Connect Your Working Data
We plan to explore how your restaurant's working data can connect with its Restaurant DNA, starting with a focused pilot based on an early client's needs and systems.
Planned pilot stage
Establish Your Restaurant 2nd Brain
Our aim is to develop a way to ask useful questions about your restaurant using its own knowledge and working data. What this can deliver will be tested through pilot work with early clients.
For independent restaurants, from one site to eight.
You know AI could help your business, but you're not getting the results you want. You want the full capabilities AI has to offer, but you're unsure of the best way to get there.
The First Step Isn't Automation
AI doesn't know your restaurant. That's why its answers are generic. We fix that first. Our AI consultancy for restaurants starts with your knowledge.
Your Restaurant DNA is yours to keep, and it works with any AI tool that lets you add files or instructions. You're never locked in.
How It Works
- Share a few details. Name, restaurant, website. We take it from there.
- We do the groundwork. We research your website, reviews and social media. Then we draft your Restaurant DNA.
- We complete it together. We review the draft with you and fill in the gaps.
- Your Restaurant DNA. A set of documents specific to your restaurant, set up in the AI tool you use. Free. Yours to keep.
Looking ahead: pilot development
We plan to develop and test data connections and a Restaurant 2nd Brain with early clients. These later stages are not part of the free Restaurant DNA offer.
About
I'm Ben Robertson. I started out as an engineer, with a background in software development. Then I spent 20 years as a chef, from Michelin-starred kitchens to neighbourhood bars.
So I know both sides: how restaurants really run, and how systems are built and fit together.
What makes a restaurant work lives in two places: people's heads, and systems that don't talk to each other. Escoffier Design starts by capturing your restaurant's knowledge. Our longer-term aim is to connect that foundation with your working data through pilot work with early clients.
Advice that fits your restaurant, not any restaurant.
Registered in the west of Scotland. Working online with restaurants anywhere.
Questions
Why does ChatGPT give generic answers about my restaurant?
Because it knows nothing about your restaurant. It only has general knowledge, so its advice suits any restaurant. Give it your Restaurant DNA and it answers about yours.
What is a Restaurant DNA?
A Restaurant DNA is a set of documents capturing your restaurant's identity and key business context, created from public research and completed with your input. The documents are yours to keep and use as context for AI. We'll also set them up in the AI tool you use.
Is the Restaurant DNA really free?
Yes. Our introductory Restaurant DNA offer is free, with no obligation to buy further services. Data connections and the Restaurant 2nd Brain are planned later stages that we intend to develop through pilot work with early clients.
Which AI models does it work with?
Any AI tool that lets you add files or instructions, including ChatGPT, Claude and Gemini. How you add them depends on the tool.
Who owns the files?
You do. Keep them and use them anywhere, even if you stop working with us.
What happens after I fill in the form?
Within three working days, we'll email you to arrange the next conversation. We'll research your public website, reviews and available social media, prepare a draft of your Restaurant DNA, and work with you to complete the gaps.
Do you work with restaurant groups?
Yes. Independent restaurants, from one site to eight.