Create a Business
Knowledge Foundation
Restaurant DNA
We capture your restaurant's identity: concept, menu philosophy, service style and story, to create your Restaurant DNA.
Escoffier Design
We create a Business Knowledge Foundation specific to your restaurant that works with any AI model, then connect your working data to establish your Restaurant 2nd Brain.
Start Your Free Restaurant DNACreate a Business
Context That Allows
AI to Be Specific
Restaurant DNA
General
With your Restaurant DNA in place, AI stops giving generic answers. Instead, it gives insightful responses specific to your restaurant.
Connect Your
Working Data
Your financials, bookings, social media and suppliers, connected and built on the foundation of your Restaurant DNA.
Establish Your
Restaurant 2nd Brain
Ask about marketing, finance, operations or purchasing. Get detailed advice specific to your restaurant.
For independent restaurants, from one site to eight.
You know AI could help your business, but you're not getting the results you want. You want the full capabilities AI has to offer, but you're unsure of the best way to get there.
The First Step Isn't Automation
AI doesn't know your restaurant. That's why its answers are generic. We fix that first.
Your Restaurant DNA is yours to keep, and it works with any AI model. You're never locked in.
How It Works
- Share a few details. Name, restaurant, website. We take it from there.
- We do the groundwork. We research your website, reviews and social media. Then we draft your Restaurant DNA.
- A short call. We fill in the gaps together.
- Your Restaurant DNA. Eight documents. Free. Yours to keep.
- Your Restaurant 2nd Brain. We connect your working data. AI answers from your own numbers.
About
I'm Ben Robertson. I started out as an engineer, with a background in software development. Then I spent 20 years as a chef, from Michelin-starred kitchens to neighbourhood bars.
So I know both sides: how restaurants really run, and how systems are built and fit together.
What makes a restaurant work lives in two places: people's heads, and systems that don't talk to each other. Escoffier Design connects them, your knowledge and your data, in one place AI can use.
Advice that fits your restaurant, not any restaurant.
Registered in the west of Scotland. Working online with restaurants anywhere.
Questions
Why does ChatGPT give generic answers about my restaurant?
Because it knows nothing about your restaurant. It only has general knowledge, so its advice suits any restaurant. Give it your Restaurant DNA and it answers about yours.
Is the Restaurant DNA really free?
Yes, completely free. No cost, no obligation. The Restaurant 2nd Brain, where we connect your working data, is a separate, paid service.
What do I get?
Eight documents that capture your restaurant's identity: values, guests, what makes you different, how you run, service standards, menu and offers, story and brand voice.
Which AI models does it work with?
All of them. ChatGPT, Claude, Gemini or any other. The documents load in minutes.
Who owns the files?
You do. Keep them and use them anywhere, even if you stop working with us.
What happens after I fill in the form?
We research your website, reviews and social media and draft your Restaurant DNA. Within two working days, we email you to book a short call.
Do you work with restaurant groups?
Yes. Independent restaurants, from one site to eight.